What role does the content play in effective Search Engine Optimization?

An optimized website earns more traffic
On the surface, the goal of SEO optimization is to improve your site's rankings in search results. But beyond that, the purpose of achieving high rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads.

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Without quality content writing, there is no hope of getting good search engine rankings. Quality content writing is the most important part of your SEO. With quality, SEO-friendly formatting is very important because the Google algorithm looks for important words at particular places on your web page or blog post.

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Beyond that, high quality content is what earns you backlinks, and it's also what search engines crawl when they arrive at your site. Content and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. when content is optimized, it drastically improves your visibility.

Content is king. Real truth of SEO. It can maximize the website ranking and also minimize it.