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  1. #1

    What is the possible impact of Ad Rank on Cost per Click?

    What is the possible impact of Ad Rank on Cost per Click?

  2. #2
    Join Date
    Jul 2018
    Posts
    492
    Therefore, whenever Google changes your Ad Rank one should pay due attention. Ad Rank has enormous influence on the reflectiveness of the ads to the potential and prospective customers. Here's the basic concept: Ad Rank in AdWords has always been calculated depending on Max CPC (Cost Per Click) and the Quality Score.

  3. #3
    Hi Friends,
    A less known fact about Ad Rank is that it plays a huge role in determining the actual cost-per-click that your competitors pay when someone clicks on their ads: Google charges Cost-per-click or CPC whenever someone clicks on your ad.

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