SEJ is up with a new blog on PPC Tactics, this is just a glimpse, you can learn more from there.

1. Layered Audience: Demographics & Affinity
2. Layered Audience: In Market
3. Layered Audience: Life Events
4. Running One Responsive Search Ad (RSA) Per Ad Group
5. Establish a Target Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS)
6. Test Smart Bidding Strategies
7. Invest in Microsoft Ads Already, Will You?!?!
8. Using Google Analytics Data to Execute Remarketing Campaigns
9. Report the Store Visits Metric (For Businesses with Brick & Mortar Locations)
10. Review & (Most Likely) Revise Your Campaign Structure