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  1. #1
    Join Date
    Mar 2019

    How to get competitors backlinks list?

    How to get competitors backlinks list?

  2. #2
    Join Date
    Jan 2018

  3. #3
    Step 1: Navigate to Link Explorer.
    Step 2: Enter your competitor's URL.
    Step 3: Navigate to the "Inbound Links" tab.
    Step 4: Export backlink data into .csv.
    Step 5: Compile backlink .csv results from all competitors.
    Step 6: Sort all backlinks by Page Authority.
    Step 7: Review all linking sites for opportunities.

  4. #4
    Join Date
    Jul 2018
    Step 1: Navigate to Link Explorer
    Link Explorer is a tool used to research the backlink profile of a website. It will show you the quality of inbound links using metrics like Page Authority, Domain Authority, and Spam Score. You can do a good amount of backlink research with the free version, but to enjoy all its capabilities you'll need full access; you can get that access for free with a 30-day trial of Moz Pro.

    Step 2: Enter your competitor’s URL
    I suggest opening your competitor’s site in a browser window and then copying the URL. This will reduce any spelling errors and the possibility of incorrectly typing the domain name. An example of a common error is incorrectly adding “www” to the URL when that's not how it renders for the site.

    Step 3: Navigate to the "Inbound Links" tab
    The Inbound Links tab will display all of the pages that link to your competitor’s website. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. This will show all external backlinks providing link equity to any page on your competitor’s site.

    Step 4: Export backlink data into .csv
    Most reports in Link Explorer will allow you to export to .csv. Save these results and then repeat for your other competitors.

    Step 5: Compile backlink .csv results from all competitors
    Once you have Link Explorer backlink exports from the top 5–10 competitors, compile them into one spreadsheet.

    Step 6: Sort all backlinks by Page Authority
    Page Authority is a 1–100 scale developed by Moz that estimates the likelihood of a page’s ability to rank in a search result, based on our understanding of essential ranking factors. Higher numbers suggest the page is more authoritative and therefore has a higher likelihood of ranking. Higher Page Authority pages also will be delivering more link equity to your competitor’s site. Use Page Authority as your sorting criteria.

    Step 7: Review all linking sites for opportunities
    Now you have a large list of sites linking to your competitors for keywords you are targeting. Go down the list of high Page Authority links and look for sites or authors that show up regularly. Use your preferred outreach strategy to contact these sites and begin developing a relationship.

    About BrianChilds —

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