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  1. #1

    How does Ad Rank affect cost per click (CPC) ?

    How does Ad Rank affect cost per click (CPC) ?

  2. #2
    Hi Friends,
    It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including: The relevance of each keyword to its ad group. Landing page quality and relevance.

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  3. #3
    Quote Originally Posted by ImpalaWardrobes View Post
    How does Ad Rank affect cost per click (CPC) ?
    Are you concerned with any PPC Campaign right now?

  4. #4
    Join Date
    Sep 2018
    After you set up a campaign, Google assigns you an AdRank based on three criteria: the amount of your CPC bid, the site's Quality Score, and the Ad Extensions, which are now required. The higher your Quality Score, the lower you have to pay in CPC to rank at the top of the SERP

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