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  1. #1
    Join Date
    Dec 2018
    Posts
    214

  2. #2
    Join Date
    Apr 2019
    Posts
    10

    Here's the top 3 guidelines to avoid a penalty:

    Don't buy links. Links passing SEO value to your site should look natural.
    Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings.
    Make original, quality content.

  3. #3
    Join Date
    Jul 2018
    Posts
    332
    Here's the top 3 guidelines to avoid a penalty:

    Don't buy links. Links passing SEO value to your site should look natural.
    Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings.
    Make original, quality content.

    While this scenario is not common, it does happen, if the search engine giant slaps your site with a penalty.

    Everyone fears Google penalties.

    I’m sure you do, too.

    If you think that Google penalties only happen when Google changes its algorithm (like the Penguin update), you’re wrong.

    Even now, as you read this, there might be a lot of sites that are facing some form of Google penalty even though there’s no major algorithm update.

    Why?

    Mostly because of following spammy practices, like buying links to boost one’s link profile, scraping content, offering poor quality content, stuffing keywords, and so on.

    For example, do you remember the famous JC Penney Google penalty? When the search engine giant found that retailer JC Penney indulged in black hat SEO practices, like buying links, it took action against the site and, as a result, JC Penney lost its position on the top pages of the search engine’s results.

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