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  1. #1
    Join Date
    Dec 2018
    Posts
    224

    Among the Bouncing rate and the exit rate, which is more important and why?

    Among the Bouncing rate and the exit rate, which is more important and why?

  2. #2
    Join Date
    Feb 2018
    Location
    US
    Posts
    220
    Exit rate is the percentage of visits that were the last in the session whereas the bounce rate is the percentage of visits that were the only one of the session.

  3. #3
    Join Date
    May 2019
    Posts
    23
    Letís start with some definitions. The definition of Bounce Rate is the percentage of visitors that hit your website on a given page and donít visit any other pages on your site. For example, John views an organic search listing, clicks through to your site, and then leaves your site without visiting any other pages.
    Exit Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.

    Why are Bounce Rate and Exit Rate Important?

    Both metrics are important in web analytics and can help online marketing people glean insights from the data, but they are definitely used differently. Bounce Rate is extremely important for determining how your landing pages perform as compared to visitor expectations. For example, if you run paid search campaigns, then you know the importance of testing a landing page. I find that bounce rate at the aggregate level doesnít tell you very much, but I find that bounce rate at the page level is extremely useful. It actually makes a lot of sense if you think about it. For example, if you are driving paid search visitors to your landing page selling Coffee Makers , and you have a 70% Bounce Rate on that page, youíve got a problem.

    In my opinion, Exit Rate is more important for determining which page in a process isnít performing up to expectations. For example, if you have mapped out scent trails on your site, and you find visitors are exiting the site on a webpage that clearly is a stepping stone to a more important page, then you should probably take a hard look at that pageís content.

  4. #4
    Join Date
    Jul 2018
    Posts
    347
    There is one significant difference. Exit rate is the percentage of visits that were the last in the session whereas bounce rate is the percentage of visits that were the only one of the session.

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