Hello,

I hope all is well. This morning Sedo’s Q1 2010 Market Study was released and we are excited by the pickup it has already received! Below you can find the official press release and the link to the full study:


Sedo’s complete report can be found online at:

http://sedo.com/fileadmin/documents/...etStudy_US.pdf

Sedo Domain Market Study Reveals Record Domain Sales During First Quarter of 2010

Recovering Economy and Increased Marketing Spend Contribute to Sustained Growth in the Domain Market, Study Finds

CAMBRIDGE, Mass.--(EON: Enhanced Online News)--Sedo, the leading online domain marketplace and monetization provider, today announced the results of its Q1 2010 Domain Market Study, revealing domain industry trends and changes, based on Sedo’s marketplace. Nearly 12,000 domains changed hands via the Sedo marketplace during the quarter, accounting for more than $23 million in transactions. This marked Sedo’s highest quarter for domain sales since 2008 and represents an 18.6 percent increase in the number of sales compared to Q4 2009.
“We’ve seen a real uptick in big sales over the past few months, and we expect it to continue throughout 2010”
During the quarter, Sedo witnessed a surge in generic (gTLDs) and country code Top Level Domains (ccTLDs), including the sale of Poker.org for $1 million, Credit.fr for €587, 500 and Pilot.com for $300,000. Overall, the strong growth in the domain name market this quarter can be attributed to an increase in marketing spend among larger corporations, as well as the introduction of one and two-character domains and IDN domains that use non-Roman scripts.
Highlights of Sedo’s Q1 2010 study include:
• A total of 11,942 domains sold on the Sedo global domain marketplace during the quarter (up 18.6 percent from the previous quarter);
• Total domain sales of approximately $23 million (an increase of 8 percent compared to Q4 2009, and up 36 percent compared to Q1 2009);
• The .com extension remained the most popular gTLD, accounting for 76 percent of domains sold, followed by the .net, .info, .biz and .org extensions, respectively. The average price of a .com domain was $2,373;
• Among ccTLDs, the .de extension was the frontrunner accounting for 38 percent of ccTLDs sold. The .eu extension moved into second place at 36 percent, and can be attributed to the launch of new IDN domains under .eu in Q4 2009 and the beginning of Q1 2010;
• Fixed price domains surged in popularity as a result of Sedo.com’s “Buy it Now” option, which provides customers with the ability to purchase a domain name immediately, without having to get involved in the auction process.
“Sedo’s record growth not only shows the resilience of the domain name market, but reveals a real strengthening in the global economy. As companies put their best foot forward to emerge from the downturn with advantage, they’re starting to understand the critical role a domain name strategy plays in driving a successful marketing campaign,” said Jeremiah Johnston, Chief Operating Officer of Sedo.com. “The introduction of our new Price Suggestion Tool, our ongoing ‘Buy it Now’ option and the overall updates to the Sedo website, makes it even easier for members to benefit from our variety of user-friendly tools and services.”
The study further revealed that many large, public companies are investing heavily in branding and domain name sales. The following companies have publicly purchased domains from Sedo in the last 9 months:
Yahoo!: Me.Me; OMG.com; BallDontLie.com
Mack Energy Corp.: MEC.com
HBA International: HBA.com
CareerBuilder: WorkInCustomerService.com
Rapaport USA, Inc.: DiamondTrading.com
Concord Private Jets: Jets.com
“We’ve seen a real uptick in big sales over the past few months, and we expect it to continue throughout 2010,” said Sedo sales broker Jeff Gabriel. “As larger companies are better able to budget for online marketing and branding, they’re considering a comprehensive domain strategy as an important part of their marketing efforts. In fact, some of these companies are even taking advantage of the upswing in the domain market by selling their own names through Sedo.”

Hope you find this interesting.

Jay

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