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  1. #1
    Join Date
    Nov 2005
    Posts
    155

    How new TLD's will change the game

    Myth #1 This has been tried before to no avail:

    Fact: Never in our history have corporations and cities and organizations been given the keys to the TLD car.

    I think people are glossing over just how huge this is.

    They have been looking for a way to screw us via reverse domain hijacking for years.

    Now they have other means to not have to play by the old landowners rules.

    They have a license to brand and create as much land as want.

    Land they are sure to brand and develop with millions of dollars. Branded EVERYWHERE.

    This is not .jobs .travel and .anythingelse that we have ever seen!

    Can anyone say .google or .goog ? Imagine direct search navigation into the browser. Imagine a world where .com stops getting branded becasue at the end of the day it has always been about corporate identity. That is why Madison avenue has never bought into buying up key .com generics. Now they have more Ammo.I can go to shop.walmart to find my products. There the “com” is irrelevant.

    Corporations spend millions for 30 seconds of air time on traditional TV. You think they will not shift away from .com to brand there own corporate identity?

    Myth # 2 Now .com will be worth more becasue it is "Beachfront Property"

    Fact: The analogy about Virtual Real Estate is flawed.

    In the real world, what is “beachfront Property” is clearly defined and finite. In the virtual world it is in constant flux. Trends change. Search will change. Viewing habits change and now ways to reach the public are changing. I

    What is considered “beachfront today” is not guaranteed forever. The virtual world is governed by different standards then the real world. If .realestate takes off and is marketed nationally by agents, then guess what. Now this is “beachfront porperty” for this very valuable nice that suddently erodes the value of .com real estate related domains. This is business 101. .

    If .nyc is used and developed and branded by the city of new york and it takes off. Then suddenly that is “Beachfront Property” Content, development, real world marketing and branding is what will carry the day.

    We are in the infancy of the net. Most people still fail to see how early it really is. This narrow minded thinking astounds me. Yes I know many of you are looking out for your investments.

    In the Virtual world “Beachfront property can move right next store and suddenly appear. THIS CAN NOT HAPPEN IN THE REAL WORLD.

    Once again .com is not going anywhere but guess what, more viable alternatives are moving in. Once again what is considered beachfront property in the virtual world is not finite but not in the virtual world. The rules of the game are changing.

    Myth number 3:

    With all the noise people will go to .com becasue it is familiar to them.

    Fact:

    Watching comments on domain forums is akin to asking Broadcast TV execs 30 years ago if cable TV will effect their dynamics bottom line in any way and them saying “no, all the noise of additional channels will drive more traffic to broadcast TV. We started with 3 major networks and the public only trusts these networks”. Then Cable execs saying “The net will not pose a challenge to their viewing habits, cable will remain strong and not be affected by TV moving to the net”.

    Same thing will happen with TLD’s. You can look at .com, like old school NBC and ABC. It did not go anywhere when cable became big but now has to work leaner and meaner to get half as much of the pie. A few decades ago 40 million viewers for a show was major hit TV show. Now everything is so splintered 20 million is a monster hit.

    Dot COM is prime to do well IF IT IS DEVELOPED PROPERLY. It can no longer afford to stay static with PPC links and think it will be king forever. The young kids coming up today already are having alternatives branded into the brains. People want dynamic content.

    So this issue is not black or white. Those who claim to know for sure, are just trying to protect their current brands. We do not know for sure how things will play out.

    Those that do not develop will get left behind. Those that have developed .com’s will have to work harder and spend more to make half as much long term. They will still be able to make money, but those that think this will help there business will be in for a rude awaking in a few years. Development will be the great equalizer. Content will carry the day.

    Owning a .com domain will give you a strategic advantage if you develop and provide quality content. The days of sitting back and getting high on the hog will be few and far between without hard work.

    Change happens. Things evolve. Just because .com was branded early on, in 10 years will not mean it will always be the end all be all. We are already seeing examples of many powerful online businesses that are successful without owning the .com With new TLD’s this will be even more so.

  2. #2
    Join Date
    Sep 2002
    Location
    .com.au
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    11,051
    Agree with you that the proposal isn't good for .com, though I see it as having a not particularly large effect on usage. I can see large corps using their own brand if it is allowed .google etc, but that is a game for the very biggest only. Will be interesting to see what the rules are for brand names, whether it will be possible for someone to simply own a tld and not offer it to the public.

    I think it is fairly apparent that it is the new extensions that will feel this most, if a whole lot of generic extensions come out (hundreds), I can't imagine the .mobi's, .info, .biz's really retaining much value. Any extension that doesn't have a solid foothold now will be in alot of trouble.
    GamesRoom.com, Possum.com, Arithmetic.com on greatdomains auction, low reserves, priced to sell!

  3. #3
    Join Date
    Apr 2008
    Posts
    4
    that is what i was thinking too

  4. #4
    Join Date
    Nov 2005
    Posts
    343
    Ebay, Yahoo, Google, Amazon, etc don't need to put .com in their ads already, people know there is .com at the end.

    Ford is much better off putting ford.com (or just Ford) in their ads than cars.ford, ford.car, ford.cars, ford.auto, auto.ford, mustang.ford, ford.mustang, mustang.car, mustang.cars. mustang.auto. My head is spinning after seeing these URLs next to each other. Imagine these type of URLs on every ad - they will have zero recall rate. Ford.com is the only URL that makes sense marketing.

    Very few companies that depend on the Internet will brand anything non-.com for the same reasons almost no Internet plays have been branding with .net or .org in the past 10 years.

    Majority of Internet users are barely capable of typing ford.com in the right place and typing sales@ford.com in the right place. Good luck confusing them with mustang.ford or mustang.auto.

  5. #5
    Join Date
    Sep 2002
    Location
    .com.au
    Posts
    11,051
    Originally posted by irbis10


    Ford is much better off putting ford.com (or just Ford) in their ads than cars.ford, ford.car, ford.cars, ford.auto, auto.ford, mustang.ford, ford.mustang, mustang.car, mustang.cars. mustang.auto. My head is spinning after seeing these URLs next to each other.
    Wouldn't www.ford be more logical than all those alternates?
    GamesRoom.com, Possum.com, Arithmetic.com on greatdomains auction, low reserves, priced to sell!

  6. #6
    Join Date
    Sep 2002
    Location
    Wales (UK)
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    24,745
    by doing it, they open up the problems that tld's originally addresses - namely multiple users of the same keyword.

    there are so many users of the same term out there that it begs the question as to what those who can't get the keyword tld will do eg lotus has been used for cars, software, janitorial supplies, food etc etc

    only one of them can have the tld - the rest have an incentive to promote alternatives.

    Now they have other means to not have to play by the old landowners rules.

    They have a license to brand and create as much land as want.
    they could do that before with subdomains.

    If .nyc is used and developed and branded by the city of new york and it takes off.
    that's the thing with chains of if's - there are no guarantees that all the links in the chain will happen so it's a shaky premise to build on.

    the thing that is getting swept aside in all the flurry of speculation of anyone and everyone being able to use their own tld is that Paul Twomey said the initial cost is envisaged to be low 6 figures and the first tld's aren't expected to go live until late 09.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  7. #7
    Join Date
    Oct 2003
    Posts
    90
    well one thing I am sure about it will kill instantly every new stupi.... erhmmm extension like .mobi .
    Thnx god.

  8. #8
    Join Date
    Sep 2002
    Posts
    7,462
    low six figures is a lot to ask in a soon to be completely wrecked financial environment

    its going nowhere imo

  9. #9
    Join Date
    Feb 2003
    Location
    Toronto, Canada
    Posts
    3,032
    New TLDs, if offered to the public, must be sold through ICANN-accredited registrars. That means folks like GoDaddy, NSI, Register.com, eNom, Dotster, Tucows, etc.

    It's not like they're going to give free "shelf space" to every new TLD, at the expense of .com. I think prospective registry operators should look to the example of .travel or .pro, and budget for big losses.
    George Kirikos - (416) 588-0269
    Follow me on Twitter.

  10. #10
    Join Date
    Oct 2002
    Posts
    10,987
    Phonetically all of the possible combinations sound awful /awkward/backwards/unmemorable nearly "Stone age".

    People forget there is a "DOT" before the extnsion.

    anything DOT godaddy
    deals DOT tourism
    domains DOT register
    cheap DOT cars

    Guess who is going to get the Bleeding Hemorragic traffic?

    In times of confusion people run to what they know, what is safe , what they are comfortable with.

    This is not going to fly, No marketing guru will recomend deviating any established mark (Eg : New coke fiasco) .
    Last edited by Domo Sapiens; 2008-06-26 at 09:47 PM.
    "

  11. #11
    Join Date
    Sep 2002
    Location
    .com.au
    Posts
    11,051
    Originally posted by Domo Sapiens


    People forget there is a "DOT" before the extnsion.

    anything DOT godaddy
    deals DOT tourism
    domains DOT register
    cheap DOT cars

    Guess who is going to ge the Bleeding Hemorragic traffic?

    .
    With the brand name stuff though they likely have good control over the bleed traffic, I don't think it will be much of an issue for a .godaddy type extension.

    Agree on the generics though I don't see any having a great deal of success, it is mainly more competition for the alt's.
    GamesRoom.com, Possum.com, Arithmetic.com on greatdomains auction, low reserves, priced to sell!

  12. #12
    Join Date
    Mar 2003
    Posts
    1,073
    wonder if weve seen the end of seven figure sales?

    when you can own for 100k app fee the tld.

    for 100k app fee you can own the keyword tld. assuming theirs no other bidders driving the price up.


    it's the the restrictions that stiffled extensions like .jobs,.travel


    for the first time the consious focuss will be whats typed in after the dot


    its funny to see the ""confusion""argument from domain bloggers when its domainers wanting the confusion with typos

    at the the end of the day its all about Choice for the consumer.

  13. #13
    Join Date
    Sep 2002
    Location
    Wales (UK)
    Posts
    24,745
    that depends if having the tld is as attractive as having the 7 figure domain. It's a big ask for the mentality of .com being best to be broken, even if many big companies do adopt it. It's all about the collective momentum and gravity which has made .com as valuable and coveted as it is.

    people have had alternatives to .com since the beginning and yet they remain just that - alternatives.

    People pay the best money to own the best.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  14. #14
    Join Date
    Oct 2002
    Posts
    10,987
    The consumer has decided long ago:
    " Dot com Dot c'c's "
    The Internet has matured
    Back to the future Not.
    End of the story.


    Now to productive things (thinking aloud)...
    "

  15. #15
    Join Date
    Sep 2002
    Location
    .com.au
    Posts
    11,051
    Originally posted by zouzas
    wonder if weve seen the end of seven figure sales?

    The news isn't that bad
    GamesRoom.com, Possum.com, Arithmetic.com on greatdomains auction, low reserves, priced to sell!

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