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  1. #16
    Join Date
    Jul 2007
    Posts
    250
    Knowing that cold calling can work is a great motivator and you are absolutely right in saying that the payout could be well worth the effort.

    Do most of the experienced members here actively market to end users on a consistent basis? (by email and/or phone)

  2. #17
    Join Date
    Sep 2002
    Location
    Gold Coast, Qld, Australia
    Posts
    6,985
    Originally posted by superwari0
    Do most of the experienced members here actively market to end users on a consistent basis? (by email and/or phone)
    I'll go out on a limb and suggest "most of the experienced members' allow their domains to sell themselves. In other words, buyers find the members.

  3. #18
    Join Date
    Sep 2002
    Location
    Wales (UK)
    Posts
    24,745
    Agree with Matt, many of those that sell at the higher end use the domain choices themselves as their marketing - if there is enough end user demand for the domains held then they'll get regular end user enquiries to buy.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  4. #19
    Join Date
    Sep 2008
    Posts
    4
    Taking action is the key, but it is still VERY difficult for end-user sales.

    Not only do you have to have professional contact developed, but then you have to find the end-user information.

    From there you have to reach the right department.

    Then there's a chance they won't even read the email.

    That's only a few, but to put it simply. I hope no-one gets discouraged and quits because it only takes ONE.

  5. #20
    Join Date
    Sep 2002
    Location
    Wales (UK)
    Posts
    24,745
    That's only a few, but to put it simply. I hope no-one gets discouraged and quits because it only takes ONE.
    People can make it easier on themselves by choosing names where there are genuinely more potential suitors who may self-determine they want to use the domain and make contact rather than having to rely on convincing a buyer.

    It's a numbers and probability game.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  6. #21
    Join Date
    Mar 2009
    Location
    Seattle, Washington
    Posts
    21
    Something I have learned in regards to doing cold calling, if you come off being friendly. If you sound genuine in trying to help them in their business endeavors, they are more than likely to want to buy whatever it is you are pitching. I also have learned to not think that every potential end user is going to be a 6-7 figure sale. I definitely do recommend getting out of the forum mind frame and to look outside of the box. Many of my successes have been because I have read the trials & tribulations of what others have gone while trying to sell to end users. Another tactic that I think many should look into is that letter that they send to others. I suggest sending it to yourself in the mail and in Email, we tend to be our worst critic and its a great way to decipher if it's written superbly or if it needs modifications.. I think that analogy of expect the worst hope for the best and settle for whatever is in the medium. yup, that's my two cents.. Hope that made sense!
    Be who you are regardless what they say..

  7. #22
    Join Date
    Jul 2003
    Posts
    1,733
    Good advice.

  8. #23
    Join Date
    Feb 2003
    Location
    nicoleshotel.com
    Posts
    896
    Originally posted by Matt
    I'll go out on a limb and suggest "most of the experienced members' allow their domains to sell themselves. In other words, buyers find the members.

    i agree wholehardedly with this philosophy, which for me has proven to be factual.

    the problem with most is that they are too impatient to wait for the right offer to come along.
    urlpick.com ....Premium Domain Names
    * svc.net * nexcure.com * 96.net * wpd.net * sop.net * qfm.net * chicagomodelsearch.com * paybackcasino.com * 1md.com * xmd.net

  9. #24
    Join Date
    Sep 2002
    Location
    Wales (UK)
    Posts
    24,745
    the problem with most is that they are too impatient to wait for the right offer to come along.
    or they have names where there is likely to never be an offer at the kind of money they want.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  10. #25
    Join Date
    Dec 2009
    Location
    USA
    Posts
    5
    thanks

  11. #26
    Join Date
    Sep 2002
    Posts
    996
    Thanks Safesys, for putting this together so clearly, I fully agree with the content.
    I come from a mathematical background myself, and actually do make math models for parts of the business to calculate the statisctical returns. If you do that correctly, then it can help significantly to understand what you are doing. But it does require the use of realistic parameters. For example, most domainers dream from selling 10% of their names per year to endusers, while 1% or maybe 2% as mentioned above is much more realistic.

    A few times per year I get approached by people who are not endusers but who over the years have built up a portfolio of for example 1,000 domains. The question of course is "How much is this worth?"
    Typically the quality is on the low end, no traffic, and they sell only a few names per year at a few hundred euro with one lucky sale of 1000 euro, making maybe 2000 euro per year in total. They then look at each individual name they own and conclude that each has the same level of quality as the names sold, so "My portfolio must be worth a few hundred K?"
    My math says: "You have 5K regfees per year and make 2K per year, so your portfolio makes a loss of a few K per year and has therefore no value."
    Of course that's not what they hoped to hear....

  12. #27
    Join Date
    Jul 2003
    Posts
    1,733
    Rob Sequin has a lot of very good free info on his site pertaining to selling to end users.

    http://robsequin.com/sales.htm

  13. #28
    Join Date
    Aug 2004
    Location
    Avalon
    Posts
    1,525
    Originally posted by Giode
    I don't think many people know more about this business than Safesys, Snoopy, and Matt.
    This is true. We are lucky to have them around year in year out, and Paul's posting will wake a few people up.

  14. #29
    Join Date
    Jan 2011
    Posts
    5

    Advertising Traffic Value

    In the beginning, it wasn't so easy to register a dot com. It was always about commercial, so we didn't want to register anyway.

    The desire for traffic seems targeted at domainers who want to buy web sites that generate advertising revenue out of the box. It's simply a naive valuation metric most likely with little to do with the future success of the new user.

    As a new user I might be more interested in a site that had little or no development if I wanted to do something different than the registrant, or a previous developer. I would get more accurate metrics and legacy junk isn't stuck somewhere I don't want it to be seen.
    Last edited by jmzjoejoe; 2011-01-19 at 04:23 PM.

  15. #30
    Join Date
    May 2012
    Posts
    2

    Agree.

    Yes, most definitely agree with the marketing of your own product. I'm just getting back into domaining since early 2000 and am developing a website to market domains etc. Obviously there is the social media aspect as well. Best wishes, Howard.

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