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  1. #1
    Join Date
    Jun 2016
    Posts
    13

    Exclamation Marketing Aspect of many gTlds Being Overlooked

    While .com has and most likely will always be king of the domain industry the marketing possibilities that present themselves from many of the new extensions are to good to be overlooked. .com is memorable because it was the first extension that was ever used. So by default people think of it. It was heavily marketed and used and now it is just a fact of life. However, there are so many opportunities within the new extensions for creating a brand with a memorable extension that you should not overlook it.

    Matt Cutts has stated that the new extensions are treated no different by google than .com. The reason for .com showing so much in results is the wide spread use of them.

    Also what bothers me is that most of the new .com domains being registered are long keyword rich easily misspelled domain names.

    Build your brand around what makes sense. It doesnt have to be keywords because if that was the case than Google, Yahoo, Monster, Triavago, eBay and Amazon among other giants on the internet would surely have failed.

  2. #2
    Join Date
    Dec 2012
    Location
    Pompano Beach, Fl
    Posts
    12
    I agree with you NameShark

  3. #3
    Join Date
    Mar 2019
    Location
    Orange County, CA
    Posts
    2

    Thumbs up marketing of gTLDs

    Oh, there is so much more that could be said about marketing gTLDs and what's being overlooked. Thanks for starting this thread; sorry for the late reply.

    I'm just glad that the day has come when domain names are common in many places, so now brands can just advertise their domain name without the www prefix. Concise and clean. Nice.

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