.TheHartford has become the 14th new gTLD application to be withdrawn by the applicant according to ICANN’s Site.

The applicant for the new gTLD was the Hartford Fire Insurance Company who planned to operate the registry on a closed basis to “enhance The Hartfordís web presence by emphasizing The Hartfordís brand, products and services”.

Here is how the insurance company described the purpose of the new gTLD:

‘.The Hartford will be used to “provide Hartford-licensed, appointed and