
Originally Posted by
saviourdlima
While SEM represents Search Engine Marketing, SEO stands for Search Engine Optimization. SEM is a broader segment, where SEO is used. SEM is all about research and positioning the site in search engine through various services such as paid inclusion, pay-per-click and also SEO. It helps to improve the traffic to a site. In SEO, the professionals are working to make the website more attractive to grab the attention of the search engines. Just remember that SEO, a subset of SEM, is employed for the site, whereas SEM is to do outside your site. And both are totally reliant on each other.