Hello,

In search engine optimization (SEO) terminology, White Hat SEO refers
to the usage of SEO strategies, techniques and tactics that focus on a
human audience opposed to search engines and completely follows search
engine rules and policies. For example, a Web site that is SEO
optimized, yet focuses on relevancy and organic ranking is considered
to be optimized using White Hat SEO practices. Some examples of White
Hat SEO techniques include using keywords and keyword analysis,
backlinking, link building to improve link popularity, and writing
content for human readers White Hat SEO is more frequently used by
those who intend to make a long-term investment on their Web site.

Thanks

To achieve a long term website ranking, implementing white hat SEO techniques should be done.