How does an unimportant personal site get #1 ranking for a very common word?

**trader** · 12-10-2008 04:56 AM

I am always very curious how a website such as this personal site http://www.kenrockwell.com/ somehow manage to achieve #1 Google ranking http://www.google.com/search?hl=en&q=ken&aq=f&oq= out of an extremely large 145,000,000 results for the name Ken?

I viewed the source and content and did not see anything too unusual about it. Any ideas how Ken did it?

**bidawinner** · 12-10-2008 05:31 AM

traders he has hundreds of backlinks on "ken rockwell "..the words are seperate and uniques so he gets juice even on "ken"

**trader** · 12-13-2008 04:18 AM

Originally posted by bidawinner
traders he has hundreds of backlinks on "ken rockwell "..the words are seperate and uniques so he gets juice even on "ken"

Thanks but I still find it quite surprising the site ranks #1 out of 145 million results. There must be more to it.

How do you think the name Ken generates juice for that site as far as ranking at the top, not necessarily about traffic?

P.S. To make the rank even more amazing I just noticed his meta tags are not good, i.e. he did not even bother to use a Description Tag which I believe is quite important with seo work, or keywords tag. He also did not use a space after Ken in the title tag which would help the ken juice, imo.

<html>
<head>
<title>KenRockwell.com</title>
<meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1">

**bidawinner** · 12-13-2008 06:06 AM

Originally posted by trader
Thanks but I still find it quite surprising the site ranks #1 out of 145 million results. There must be more to it..

<html>
<head>
<title>KenRockwell.com</title>
<meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1">

Why is that so difficult to believe?

It isn't like "ken" is a highly targeted word.. a Lot easier to rank on "Ken" with 145 millions results than it is on a (advertiser) competitive word/phrase

do your search on ken again..whats missing ..above and right side

**trader** · 12-13-2008 06:30 AM

Originally posted by bidawinner
Why is that so difficult to believe?

I beleve most domainers would find a small personal website ranking #1 out of 145,000,000 G results quite surprising. It is real odd that you find it not unusual? Yes, ads are missing but not sure why that would be a factor in ranking #1.

**bidawinner** · 12-13-2008 06:59 AM

Originally posted by trader
I beleve most domainers would find a small personal website ranking #1 out of 145,000,000 G results quite surprising. It is real odd that you find it not unusual? Yes, ads are missing but not sure why that would be a factor in ranking #1.

Because there is no REAL competition on the word....it's like trying to rank on the word "is" 9 Billion results..

You would climb right to the top with the keyword domain "is" in any extension ..IF the site has other variables like..time, backlinks that contain "is" quality of back links and freshness and quality of backlinks ..containing "is"

in other words is your domain "is" getting quality new backlinks on a regular basis..that how algos work..

all the variables are weighted

Look..check out Marketleap and Alexa

For kenrockwell.com
ken.com
ken.net
ken.org

http://web.archive.org/web/*/http://kenrockwell.com

Ken.com Pointless except for grandma looking for the old ken doll she played with as a kid..and then it's still pointless as it has girl dolls instead of the ken doll

Ken.net
..Relevant for "ken" but has very little backlinks and rarley gets any new backlinks

Ken.org pushing commodities very little conent that is about "ken" ..that's missing the keyword needed "ken" as well as worthless backlinks

age variable ,Anchor links contains your keyword , aged links..fresh links, quality links? quantity of links domain contains keyword , content contains keyword etc...

without even getting into quality/lack of variables that attempt to see if you are spamming , buying links etc..

**trader** · 12-13-2008 08:44 AM

Originally posted by bidawinner

Ken.com Pointless except for grandma looking for the old ken doll she played with as a kid..and then it's still pointless as it has girl dolls instead of the ken doll

Ken.net
..Relevant for "ken" but has very little backlinks and rarley gets any new backlinks

Ken.org pushing commodities very little content that is about "ken" ..that's missing the keyword needed "ken" as well as worthless backlinks.

age variable ,Anchor links contains your keyword , aged links..fresh links, quality links? quantity of links domain contains keyword , content contains keyword etc...

without even getting into quality/lack of variables that attempt to see if you are spamming , buying links etc..

Agree to a degree, ken.com looks to be a low value and likely low income parked page with poor ads.

ken.net is basically a small time personal photo gallery without monetization.

but I really don't see what is wrong with Ken.org?

**bidawinner** · 12-13-2008 09:12 AM

Originally posted by trader
Agree to a degree, ken.com looks to be a low value and likely low income parked page with poor ads.

ken.net is basically a small time personal photo gallery without monetization.

but I really don't see what is wrong with Ken.org?

Trader ken.com is not low quality..it is owned by Mattel..you know that makes the Barbie Doll (as well as the old Ken doll)

The reason I said ken.com was pointless was because for Mattel to own it ..the page should be about the Ken Doll ..not redirected to other girl dolls

Now the reason it doesnt rank for "ken" is..
1. Their content has nothing to do with "Ken"
2. There are no Anchor backlinks to the site ..using the keyword "ken"

There is no reason to rank it for "ken" when the only postive/relational variable is the domain

ken.org..it's junk ..it's a commodity site (webpage)by a guy name ken ..with less than a handful of links

http://tools.marketleap.com/publinkp...dll/BuildChart

**bidawinner** · 12-13-2008 10:08 AM

This brings me back to one of my favorite examples..
Candy.com..

Instead of generating domainer traffic the past 5-6 years to Candy.com rick should have been generating candy traffic . As an advertiser I'd be pissed if I knew half the traffic was domainer garbage instead of candy traffic ..the traffic would be worth less to the advertiser with that knowledge than to for example..

the Candywarehouse.com for example which ranks first for Candy which Candy.com COULD have easily owned that spot

One of these names has thousands of backlinks for candy ..and one does not

One generates a few hundred thousand candy shoppers a month ..the other one does not

http://siteanalytics.compete.com/can...com/?metric=uv

One ranks and the other does not

But finally the past few months at least candy.com "looks" like a candy store now ..I guess thats progress

**foz** · 12-13-2008 10:58 AM

The site does have Adsense in it.

**trader** · 12-14-2008 12:18 AM

Regarding my prior post about ken.com it's odd because when I typed in the url I received a poorly done parking page (with just 1 girls barbie doll ad) instead of the Mattel site which is why I said it was a low value page. Maybe it was a typo but that makes no sense because the 2 typo possibilities ken.org and ken.net are not parked pages anyway.

Regarding Ken.org by comparison to most other minisites it is not "junk" as you said. Please show us some of your minisites which are better for discussion purposes.

Originally posted by bidawinner Trader ken.com is not low quality..it is owned by Mattel..you know that makes the Barbie Doll (as well as the old Ken doll)......... ken.org..it's junk ..

**bidawinner** · 12-14-2008 12:51 AM

Originally posted by trader
Regarding my prior post about ken.com it's odd because when I typed in the url I received a poorly done parking page (with just 1 girls barbie doll ad) instead of the Mattel site which is why I said it was a low value page. Maybe it was a typo but that makes no sense because the 2 typo possibilities ken.org and ken.net are not parked pages anyway.

Regarding Ken.org by comparison to most other minisites it is not "junk" as you said. Please show us some of your minisites which are better for discussion purposes.

I'll do you better..I sold a name a few months back to a member here...this is the right way

1.The domains keyword has low compettion in the SE's
2. has a"fair" amount of search
3. quality product with a good PPC ratio
4. The weight of the domain and content is enough to rank ..no backlinks needed

search walnut floors

perfect mini site

btw the way..yes ken.org is junk..has NOTHING to do with the keyword "ken"

btw ..I dont do mini sites anymore..I do still work on starter sites..sites that I plan on longer term full development..credit.ac would be a starter site..

The purpose of a starter site is gain..

history variable
se bots visiting
keeping it away from any parking penalty variables

Purpose of a minisite is to gain income beyond parking without any further maintenance..a ever green type site

**trader** · 12-14-2008 02:24 AM

Are you playing with the words due to a reluctance to reveal some of your url's for comparison? I classify a minisite about the same as a starter site. In fact, I intend to expand all my minisites (aka starter sites) to larger sites when I have the time and in fact am doing so on a regular basis.

So please show us some of your so called "starter sites" by comparison to ken.org which I believe is far from being junk as you keep on saying, considering it is only a minisite (or starter site if you will).

**bidawinner** · 12-14-2008 03:06 AM

Originally posted by trader
Are you playing with the words due to a reluctance to reveal some of your url's for comparison? I classify a minisite about the same as a starter site. In fact, I intend to expand all my minisites (aka starter sites) to larger sites when I have the time and in fact am doing so on a regular basis.

So please show us some of your so called "starter sites" by comparison to ken.org which I believe is far from being junk as you keep on saying, considering it is only a minisite (or starter site if you will).

One last time ken.org is junk BECAUSE it has nothing to do with "ken" ..it's a commodity site.. hell if all he did was use Commodities.Org then it would have value

You need to quit worrying about me ..I know what I am doing

I've given you $1000 worth of advice for free ..you need to start thinking for yourself

**trader** · 12-14-2008 10:57 AM

Originally posted by bidawinner ..you need to start thinking for yourself

I have no idea what you are talking about and can assure you I think for myself a lot and may have more active websites (all individually custom made and unique) online than anyone else who is active on this board.

So are you saying unless the domain matches the subject of the site it can not be successful? Of course we know that is good but it's also not mandatory.

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