QUOTE: The study found that paid listings had a slight edge over “organic,” or unpaid, search results: visitors who clicked on paid links were 17 percent more likely to buy something, and they spent about 18 percent more on each order.

But neither of these is the most valuable kind of Web site visitor. That honor goes to the people who arrive at a site by typing its Web address directly into their browsers or clicking on a bookmark. Such visitors, who tend to be repeat customers, linger the longest, spend the most money, and are the most likely to “convert” to buyers...END QUOTE

http://www.nytimes.com/2008/03/10/bu...ss&oref=slogin

Sounds like they mean people who know the site/company they want to go to and buy from vs "on-spec" type-ins.

Yes, I agree safesys, and in turn it means easy-to-remember generic names should get a little boost from such reports.

It equally means that the "intent" expressed in typing in a topical domain is the most "topic intent" form of web search action.

It equally means that the "intent" expressed in typing in a topical domain is the most "topic intent" form of web search action.

I don't see how you're arriving at that given the report relates to:

18.7 million visits over two years to Web sites run by 27 of the company’s roughly 500 clients.

Given it's entirely possible none of those 27 companies own descriptive urls getting on-spec traffic. In the context of the article, it reads that by type-in they mean people typing in the specific company urls directly.

When someone knows their target "is" a website they type in the address (if they don't have a bookmark).

When someone doesn't know there's a website for City+Hotels.com chances are still pretty good that their search intent is to find a website focused on City+Hotels, and if they are presented with relevant City+Hotels data.

I'm saying nothing more than address bar driven traffic - versus link traffic (SERPs or otherwise) - tends to manifest target intent and target intent appears to correspond to conversions/sales.

Just the obvious point, whether the author made the point or connection so directly.

I am with safesys on this, they are talking aobut repeat visitors: visitors typing the company/brand name to get back to a site they visited / shopped at before. Wouldn't make sense otherwise, as lots of the worse performing paid links traffic is coming from type in domains as well!

Just my 2 cents
Nico

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