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  1. #1
    Join Date
    Oct 2002

    "The End of Advertising as We Know It,"

    Global Business Services unveiled its new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50.

    The report observes four change drivers tipping the advertising industry balance of power: control of attention, creativity, measurement, and advertising inventories. As shown in IBM's global digital media and entertainment consumer survey released in August, consumers' attention has shifted, with personal Internet time rivaling TV time.
    Amateurs and semi-professionals are increasingly creating low cost advertising content that threatens to bypass creative agencies, while publishers and broadcasters are broadening their own creative roles. Advertisers are demanding accountability and more specific individual consumer measurements across advertising platforms. Self-service advertising exchanges are attracting revenues that were once exclusively sold through proprietary channels or transactions.

    (Whole report available)


  2. #2
    Join Date
    Sep 2002
    Cook Islands
    Very interesting - Domo arigato.

  3. #3
    Join Date
    Nov 2002
    What's that? Non domainers finally waking?

  4. #4
    Join Date
    Sep 2005
    Also, there is a saying: the end of network marketing.

  5. #5
    Join Date
    Oct 2002
    Frank's comments:

    We can all feel the changes reverberate across the Web.. Domain names registered by small registrants and large aggregators who create content and take eyeballs/market share away from established media/content co’s are the ultimate disruptive technology. It’s a great time to be in this industry.. I’m really looking forward to seeing what happens.


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