The way I see it is that those superbowl ads for bud.tv and a multi million dollar campaign that is about to follow is the first small step to making .tv rival .com as the place to watch online content in the next 2-3 years. For those of you who didn't know the pricing structure has changed and .TV is $24 per year and about to drop at godaddy. Also. more big changes are planned as demand media took over on Dec 12, 2006

STAY TUNED

You snooze you lose

Originally posted by poodlejoey
The way I see it is that those superbowl ads for bud.tv and a multi million dollar campaign that is about to follow is the first small step to making .tv rival .com as the place to watch online content in the next 2-3 years. For those of you who didn't know the pricing structure has changed and .TV is $24 per year and about to drop at godaddy. Also. more big changes are planned as demand media took over on Dec 12, 2006

STAY TUNED

You snooze you lose

.Tv is already reasonably well known though one superbowl ad and a "multi million dollar campaign" isn't going to turn it into a major extension.

That's why I said small step, several big campaigns and media exposure combined with demand media's promotion and the proliferation of online content over time will do the work.

By the way, budtv.com forwards to bud.tv which is a trend that you'll continue to see in the future.

Originally posted by poodlejoey


By the way, budtv.com forwards to bud.tv which is a trend that you'll continue to see in the future.

I'm not sure this would really be called a trend, anyone using a tv should be picking up ****tv.com because this is a common point of confusion.

My point being that major companies when faced with the choice are choosing to use and promote .tv rather then tv.com

This indeed is an indicator that for online content to many .TV will be there A choice whereas .com will be the B choice.

Many are even choosing tv.tv over tv.com

Originally posted by poodlejoey
faced with the choice are choosing to use .tv rather then tv.com

This hardly sounds like major news for a company to choose .tv over tv.com. I would imagine this has been the case for just about every company who has ever used .tv.

Snoopy what is your long term outlook on where .TV will fit in the marketplace in the next few years. Do you own any? Are you looking to expand your portfolio?

Do you see sales in the six figures in the next few years?

Do you think demand media has pumped new life into the tld?

I think .tv will likely grow in line with the rest of the market, I would say it is has probably underperformed up to this point in time. I only own some junky ones.

The premium pricing and high renewal fees for the non premium makes the extension pretty ordinary for domainers, there is not alot of profit in it. If the domain market grows somewhat we might see some 6 figure sales in coming years. Though really a 100k sale in this extension wouldn't be anything to write home about, in 2005 there was a 65k and 35k sale, the highest reported sale in 2006 was $10k.

Thanks for the info and contiuned great work on this site!

Originally posted by poodlejoey
That's why I said small step, several big campaigns and media exposure combined with demand media's promotion and the proliferation of online content over time will do the work.

The primary registrants for .TV *OWN* the advertising channels. It cost them nothing to slap that .TV domain name text on their viewer's screens and have it work as expected.

Your point being?

My point:
The more .TV is exposed to the public and becomes synonymous with watching online video it grows in popularity and stature with the general public as an alternative to .com with much greater search terms available that also represents the biggest growing trend on the web - the proliferation of online video content.

Do the math.

Demand Media at www.channelme.tv is just starting to launch a huge ad campaign to market .TV as the choice for individual tv channels that people will link to myspace and youtube. It's a no brainer with the costs coming down to register and the names available. Plus to me .TV says" "hip and cool, the wave of the online future" Putting it in other terms. .com is Yahoo a longtime giant on the web (that will remain a giant). .TV is google, the new kid on the block that will one day be the giant when it comes to watch TV shows and video on the web. An equal in that regard. I feel that many are too slow to catch on. This isn't the same .TV that has been stumbling for years with high reg fees to find a foothold in the market.

1. Now the INTERNET is ready to Handel online video and the new generation growing up sees the net as the number 1 source to view TV, not broadcast television as we know it.

2. The prices are coming down and new management, namely the guy who founded myspace is now behind .TV and brings unrivaled savvy and innovation to the brand. Don't be fooled by the past.

3. The premium structure is in the process of changing. Currently nobody can register a premium name even if they want to. Word is they won't be available till around August. Nobody know what will happen then but the value and demand is sure to grow.

4. The biggest and most important. The line between TV and the INTERNET is already blurred and within the next 5 to 10 years will be one and the same.

Once again, do the math.

Originally posted by poodlejoey
Your point being?

It's perfectly suited for those uses. I don't see a need to "promote" it, if the correct entities use it it'll work / people will "get it".

That said I was not thinking of the above opertunity, but I'm betting they brand the streams like broadcast does so again the domain "self promotes" itself.

Originally posted by poodlejoey
It's a no brainer with the costs coming down to register and the names available. Plus to me .TV says" "hip and cool, the wave of the online future" Putting it in other terms. .com is Yahoo a longtime giant on the web (that will remain a giant). .TV is google, the new kid on the block that will one day be the giant when it comes to watch TV shows and video on the web. An equal in that regard. I feel that many are too slow to catch on. This isn't the same .TV that has been stumbling for years with high reg fees to find a foothold in the market.

1. Now the INTERNET is ready to Handel online video and the new generation growing up sees the net as the number 1 source to view TV, not broadcast television as we know it.

2. The prices are coming down and new management, namely the guy who founded myspace is now behind .TV and brings unrivaled savvy and innovation to the brand. Don't be fooled by the past.

3. The premium structure is in the process of changing. Currently nobody can register a premium name even if they want to. Word is they won't be available till around August. Nobody know what will happen then but the value and demand is sure to grow.

4. The biggest and most important. The line between TV and the INTERNET is already blurred and within the next 5 to 10 years will be one and the same.

Once again, do the math.

.Tv is a long way from being the "new kid on block" and the comparisons to google/yahoo is a fluff argument.

The reg fees at $25 are still an issue, it is only a reduction of $10 and is three times the price of many alternatives. If the way the premium names are priced is retructured so that there are no high renewal fees that would help alot but that may or may not happen. The best move they could make for .tv usage would probably be to just auction the lot off with normal renewal fees attached though that might not be the best outcome for the profitability of the registry.

The video revolution started some time ago and .tv is a long way from center stage, the number of really popular video sites using .tv is low, the major video sites with all the public attention are using .com. Here is a list from about half way through last year showing the top 15 video sites, none of which are using a .tv domain,

http://blogs.business2.com/business2...bs_top_vi.html

Some long but real good names are not longer considered premium (As they were while Verislime handled .tv) and some are available, I found me a very nice one last week.