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  1. #1
    Join Date
    Feb 2005
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    need help -what overture numbers means?

    I am novice at this:
    would a domain containing good overture phrase means you'll get good traffic to that domain?
    I notice the domain medicalinsurance.info is listed for sale. Overture indicate 190,000 searches, yet the sedo listing indicates only 2 visits a month.
    Can someone explain then whats this race to register popular overture phrases?

    Thanks to all.

  2. #2
    Join Date
    Mar 2003
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    there were not 190,000 searches for 'medicalinsurance.info'. ie people weren't typing in with the .info included. Overture search terms without extension are good for evaluating how popular a *term* is. Results with the extension are the only indicator of traffic.
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  3. #3
    Join Date
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    The Overture Suggestion tool is just a utility that gives an indication of the number of searches made via the overture network of sites in the previous month:

    here is a link to the tool (it is also linked from our tools section - button top right):

    http://inventory.overture.com/d/sear...ry/suggestion/

    Its is intended to help their advertisers fathom which keywords are searched and in what kind of volume so they can plan which keywords to bid on there.

    So if you were to type in cars, it gives a result of 2,241,317 searches. One thing to note with overture is that it uses grouping algorithms and will group singular, plural and related keywords into one result (notice how a search on cars returns the number of searches under the singular "car"). Overture also treats hyphens as spaces and will ignore certain stop words. It also sometimes alters the word order - this can lead to overture grouping the count from a popular word string into a meaningless jumble of words. Obviously the more words in a search term the more scope for overture to play with every element of the results.

    Also, just because people search for a term doesn't necessarily mean they will type it into the address bar with a tld on the end - and even if they do, the number of tld's where this is likely is very small.

    Because overture treats a "." as a part of the keyword itself - if you enter a domain name into the suggestion tool it gives the number of times that keyword was searched for - the keyword being the entire domain name including the tld. so cars.com gives 258418. notice how it hasn't grouped to the singular this time - thats because "cars.com" is treated as one entity and ov's algorithm doesn't see the cars part - just the complete word "cars.com". a search for car.com returns a unique result of its own: 16409.

    The reason results for keywords that match complete domains (ie with tld) are widely used in domains, is because of the effect of sampling and user error.

    A percentage of internet users type domain names they wish to visit into the wrong box - instead of typing into the address bar they type it into the search box. This means a percentage of internet users are "searching" for the domain they inteded to "type-in". This percentage of users acts as a sample of what the rest of the internet users are typing into the address bar itself.

    the higher the number of people typing the domain into a search box, the more type-ins into the address bar it suggests. It is a indication of likely type-in scale.

    as type-in traffic has a value and is in high demand, it means that people will use the overture tool for the complete domain name and look for signs of likely type-ins being reflected by a search count being returned.

    but due to the nature of sampling it is not 100% accurate by any means, and for an individual name it can be skewed - especially for names that have or are about to be deleted as the volume of people checking out the domains can skew the count upwards. overture should not be relied upon on its own, and if a seller is relying on overture count to make a sale instead of real stats (which they would have easy access to) - it is worth asking the question why.

    one other thing to bear in mind, is that as mentioned above overture treats a hyphen as a space - and as spaces create seperate words for overture to use its algorithm on it *will* group the elements of the domain that don't have the ".tld" part - so a search on "car-finder.com" gives a return of 387 under the grouping "car finder.com" (with a space) - but that also includes "cars-finder.com" because it is grouping "cars" and "car" for the first keyword.

    so to come back to your specific question:

    I notice the domain medicalinsurance.info is listed for sale. Overture indicate 190,000 searches, yet the sedo listing indicates only 2 visits a month.
    "medical insurance" has 110,196 searches
    "medicalinsurance.com" has 243 searches and suggests reasonable traffic volume
    "medicalinsurance.info" has no results which suggests type-in traffic would likely be low or zero

    but its not just about type in traffic - the other avenue some people go down is the search engine optimisation route and because the term itself gets a lot of searches they build websites that try and rank high within "spidered" search engine listings like google for that popular keyword (but again remembering that overture uses an algorithm - so have to apply an element of common sense to what terms are actually being searched within the grouping).

    overture maintains several localised databases for different countries too, like germany and uk, which can give a better picture for those areas.
    Last edited by safesys; 03-01-2005 at 06:47 PM.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  4. #4
    Join Date
    Sep 2002
    Location
    .com.au
    Posts
    11,051

    Re: need help -what overture numbers means?

    Originally posted by shoval
    I am novice at this:
    would a domain containing good overture phrase means you'll get good traffic to that domain?
    I notice the domain medicalinsurance.info is listed for sale. Overture indicate 190,000 searches, yet the sedo listing indicates only 2 visits a month.
    Can someone explain then whats this race to register popular overture phrases?

    Thanks to all.
    the term is popular and the extension isn't, even sex.info isn't going likely to get much in the way of type in traffic.

  5. #5
    Join Date
    Feb 2005
    Location
    us
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    283

    Thanks

    Thanks all for your input and taking the time...
    I just am amazed that all popular overture search terms are already registered as domains in all TLds even if they do not generate any traffic..

  6. #6
    Join Date
    Jun 2003
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    3,562
    some of names may say no traffic with extension through overture, yet i get 100 views a week with them

  7. #7
    Join Date
    Sep 2002
    Location
    Wales (UK)
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    24,745
    some of names may say no traffic with extension through overture, yet i get 100 views a week with them
    can be lots of reasons for that. its sampling by nature so that alone can be a flaw, the traffic may not be all type-in, the origin of the traffic geographically may use a different ov db (ov operate several geographically targetted db's with different results eg uk, france, germany etc), it can also be seasonal/fad and as ov shows last months searches that can be out of whack (next month lots of easter domains will show traffic but they won't get much in april) etc.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  8. #8
    Join Date
    Feb 2005
    Location
    yechhy la
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    I agree with the fact that .info domains could be useful as buildouts for page ranking. There's quite a few .infos left that can provide useful website branding because their keyword phrases are descriptive and/or popular.

    Overture is helpful in also discovering the popularity of any keyword product in the assessment of a domain you intend to build out. Imagine the searcher's first choice of a sponsored link if he looks up "Yuma Jobs" in the search engine and gets back some sponsored links, with the third listed link as "Yumajobs.com". Obviously you have a much better chance at connecting with the user if you domain name matches the product/service they're looking for. You can bid lower on your PPC ads if you have a strong keyword domain name, because the domain name will sell itself to the viewer.

  9. #9
    Join Date
    Nov 2002
    Posts
    14,876
    And the thing to what out for with .INFOs is bot activity, for some names it can be pretty high and 100 views a week via bots is easy ... Getting 100 *HUMAN* views a week is hard.

  10. #10
    Join Date
    Sep 2002
    Location
    .com.au
    Posts
    11,051
    Originally posted by Successclick
    You can bid lower on your PPC ads if you have a strong keyword domain name, because the domain name will sell itself to the viewer.
    There will also be a % who will be put off by an extension they are not familiar with. I remember when the first time I saw a .cc domain in search results before I knew anything about domains, can remember not visiting the site as it sounded like a scam.

  11. #11
    Join Date
    Feb 2005
    Location
    yechhy la
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    I agree with that thought regarding "odd" extensions... they can be offputting. However, I was basically referring to our little babies, the .coms. I think that was the example I used in my post "YumaJobs.com". My referral to the keyword domains in .info was only for branding on a domain buildout.

  12. #12
    Join Date
    Apr 2003
    Posts
    41
    Good resource for this overture info is www.ovtdomains.com.

  13. #13
    Join Date
    May 2005
    Posts
    49
    So where does the google term pop tool come in?

    I thought that was a feed from overture but obviously it's not cause the numbers are big time different.


    Sorry if I am getting this thread off track.

  14. #14
    Join Date
    Sep 2002
    Location
    Wales (UK)
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    google have their own data from their own search db's
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  15. #15
    Join Date
    May 2005
    Posts
    49
    thanks

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