For the 4th time since 2000, the Internet governing body ICANN (Internet Corporation for Assigned Names and Numbers) is considering the creation of an .xxx domain name that would function as a de facto red-light district on the Internet where porn web site would directed to park. Most news accounts of the currently-deferred decision, however, report the story so badly that the truth is the reverse of what they state; the accounts make it sound as though the .xxx domain names would be a boon to the adult industry, giving it a unique Web destination. Even accurate accounts seem puzzled by
the fact that the vast majority of adult sites do not want the .xxx domain to go through. For example, the TechTree site declares, "Interestingly, most pornography businesses are against this proposal and so are anti-porn activists. Sounds odd, but its true!" Needless to say, it is protest from conservative anti-porn groups that have caused ICANN to delay its decision rather than the objections from adult-site owners. .xxx is scheduled to be discussed once more at ICANN's June meeting in Brussels.
Since conservative concerns are already being aired and treated seriously (e.g. easier accessibility of porn to curious kids), I'll focus instead on the reasons
porn sites do not want or welcome the .xxx status. Their objections include:
1) Setting up a voluntary .xxx domain is the first step toward mandating its use by all adult sites. Indeed, without such a mandate, it would be impossible to exercise any control over the millions of "adult content" sites across the internet. Moreover, since a prime argument for .xxx is to let parents more easily block access to porn, a site would need to have only an .xxx URL and not a companion .com one for that filtering aid to make any sense.
2) Mandating the use of .xxx would require a definition of what constitutes "adult content," which varies from nation to nation, culture to culture. Would nudity be the criteria? If so, would anti-cancer breast exam demos be included? If not, would such legit sites have to apply to or reviewed by a new Internet censorship board with sweeping powers?
3) Regulating the expression of sex and sex-related matters would be a huge step toward limiting all free speech online.
4) Where the regulators see a red-light district, adult sites see a ghetto into which they are herded as second-class Web citizens. The .xxx designation would not be done for the business convenience of adult sites; if it were, why help only porn? Why not give special designations to a wide variety of businesses, like car dealers? .xxx would be the first and only domain name dedicated to a specific business enterprise.
5) The .xxx domain would do nothing to control 'illegal' porn -- e.g. child porn -- as only the legal sites would sign up to become visible to authorities.
6) Aa a wider privacy issue, an .xxx ghetto would facilitate the monitoring by authorities of whomever visits adult sites.
7) Herding the legit adult sites into a ghetto would make them much easier to regulate. It is criminally naive to believe that greater regulation would not follow. Indeed, even under the "voluntary" vision of .xxx, regulators have declared the intention to impose mandatory standards upon applicants -- sites would be labeled with machine readable tags.
8) Regulators have long dreamed of taxing porn sites in the same manner that "vice taxes" are levied in the non-cyber world. With .xxx they could not only tax away, they could also fine adult sites that did not comply....not to mention the license fees that would flow in!
A question remains: if neither pro- or anti-porn advocates want the .xxx domain, who does? Why does the prospect of creating .xxx keep popping up at ICANN? Follow the money. First and foremost, the regulators themselves would rake in fines etc. and give a patina of legitimacy (thus security) to their phoney-baloney jobs. The Telegraph reports on the next beneficiary in line: "Icann had previously accepted a request from domain registry ICM to be allowed to sell .xxx domain names, but then subsequently reversed its decision after pressure from conservative groups. An Independent Review Panel decision, however, then said that not allowing ICM to sell such addresses was in fact unfair." If the .xxx designation becomes mandatory for adult sites, this would be cash cow for domain registrars who would be flooded by customers legally required to purchase their product. Imagine what the premium URLs would cost: Google.xxx, porn.xxx, yahoo.xxx, sextalk.xxx, America.xxx, etc. The registrars would make a fast and furious fortune.
Always follow the money.