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  1. #16
    Join Date
    Sep 2004
    Location
    Los Angeles
    Posts
    137
    Rick,

    DS is provided with a specific XML feed from several PPC partners. This feed is not isolated into insurance or loan specific feeds. The technology DS has in place optimizes your lander to be relevant to your domain name through Symantec and dynamic analysis. This is a proven lucrative method for monetizing domain portfolios.

    Feel free to call me if you have any questions,
    Heather
    213-892-1194
    Domain Sponsor Support

  2. #17
    Join Date
    Feb 2005
    Location
    yechhy la
    Posts
    30
    Originally posted by rickkumar
    May be so?

    But that will make me wonder why would DS even have findwhat type of companies in the mix of link providers? Isn't it better to stick with the top brands that pay the maximum such as google, overture, etc.

    Thanks,

    Rick
    Hi Rick,

    Some of several parking services use a wide array of search engines with the Big Two because they're looking for the high bid on keywords. Sometimes a Findwhat or Espotting will dig up a high bid on a KW that the others are sitting low on.

    Usually their agreement with them is that G or O is the top loading ad series. And of course, the Big Two are never together on a page.

    Regarding DS low payouts, I also notice the low, very low, payouts on the weekend. Even with traffic the same, the click price is significantly lower. This is a trend that's been going on for many months. Check it out for yourselves.

    Who knows? Who's the watchdog in click payouts?

    SD

  3. #18
    Join Date
    Feb 2005
    Location
    yechhy la
    Posts
    30
    Originally posted by rickkumar
    How about providing "insurance only links on insurance domains", "loans only links on loan domains", "adults only links on adult domains", and so on.........

    Wouldn't that reduce this problem and make more money for us and DS?

    Regards,

    Rick
    Not really. The PS need to offer a variety of links in order to let their algorithms observe the visitor's choices. This then shows the AI what the majority of visitors are choosing, thus changes the adlinks accordingly. Some PSs use semantic only in their observation techniques, i know that DS uses semantic and behavioral to analyze the traffic, as does Trafficz.

    This is mostly with 2-click landers tho.

    SD

  4. #19
    Join Date
    Sep 2002
    Location
    Wales (UK)
    Posts
    24,745
    Regarding DS low payouts, I also notice the low, very low, payouts on the weekend. Even with traffic the same, the click price is significantly lower. This is a trend that's been going on for many months. Check it out for yourselves.
    I've found that user patterns tend to change at the weekend. When I was running xml feeds I could see what keyword was actually being clicked and at the weekends the rpm would lower because the skew was more towards leisure type searches with less commercial lookups and that drove down the rpc.

    It's also possible that savvy marketers could be altering their bids over the weekend for business orientated product/services.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  5. #20
    Join Date
    Feb 2005
    Location
    yechhy la
    Posts
    30
    Originally posted by safesys
    I've found that user patterns tend to change at the weekend. When I was running xml feeds I could see what keyword was actually being clicked and at the weekends the rpm would lower because the skew was more towards leisure type searches with less commercial lookups and that drove down the rpc.

    It's also possible that savvy marketers could be altering their bids over the weekend for business orientated product/services.
    Interesting. So when people are searching on the weekend, they're leisurely, and not really intending to take their searches one step further to find what they're looking for when they do a natural. Thus, lower CTR. Its kind of like, a less motivated internet demographic occurs on Sat. and Sunday. Is that what you're saying?

    If so, what about the leisurely-type products and services sites, such as health, home products, entertainment, travel, etc.? I would think weekend users would be motivated to get more info in those categories.

    And if you're a savvy marketer, you'd actually take the time to go lower your business-orientated adwords because... all the other business orientated websites are doing the same? Or... forget about the business crowd that is working on the weekend out of necessity or some emergency?

    I'm not sure I understand your reasoning on this. It sounds fascinating though, and very important from an PPC marketing standpoint. We should discuss this further.

    SD

  6. #21
    Join Date
    Sep 2002
    Location
    Wales (UK)
    Posts
    24,745
    More focus on leisure type interests like music, games etc - less on commercial things like finance and business.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  7. #22
    Join Date
    Feb 2005
    Location
    yechhy la
    Posts
    30

    leisurely type clicks

    Originally posted by safesys
    More focus on leisure type interests like music, games etc - less on commercial things like finance and business.
    And so on the weekend there's MORE focus on the leisure items, but somehow that drives the click rates down, and the click bid along with them?

    Your reasoning for the lower click rates on the weekend is that more people are focused on leisure and entertainment items, so the domains that were getting higher click pays earlier in the week now will get lower click pays? The leisure focus spells lower click pays?

    What if you have a domain that sells office supplies. On the weekend, those click prices will go down? If you're making .50 a click on friday, on saturday you'll only make .10 a click?

    That's because people clicking the links are being leisurely? We're talking about the same domain throughout the week, right? Less traffic, less click payout per click?

    Please help me here. I am trying to understand your marketing analysis of why a domain would make more money per click during the week but less cpc on the weekend. All I got now is that the crowd is "leisurely". What if the domain we're talking about is about buying dvd's online?

  8. #23
    Join Date
    Sep 2002
    Location
    Wales (UK)
    Posts
    24,745
    And so on the weekend there's MORE focus on the leisure items, but somehow that drives the click rates down, and the click bid along with them?
    Leisure keywords are generally bidded lower than more commercial focuessed ones, so a skew to leisure domains or leisure keywords caused a lower average per click amount across the pool of domains.

    I found that at the weekend there was a shift away from commercial domains and keywords and shift toward leisure domains and keywords. Even for commercial keywords the "worth" of the traffic (ctr vs rpc) seemed to lower as though people were more "casual" in their approach.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

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