This is one thing I don't understand about you domainers. Seems to me like you're throwing money down the toilet when you use Sedo for PPC.

Why not use Adsense?

The cost would be minimal. You can get a hosting account that will hold unlimited domains and have all the bandwith you'll ever need for something like this, and it'll cost as low as $3 a month.

It would take 5 minutes to set up per site. It's just a 1 pager.

There's several advantages to using Adsense:

1. You don't have Sedo robbing 50% of your revenue

2. You can target higher paying keywords (by including an article on your page focusing on a high paying keyword)

3. You can get your ctr WAY higher by using some really basic optimization techinques

I just don't get it.

Have any of you ran a split test with Adsense vs Sedo?

Moved from news.

Its all about efficiency with type-in domain names. if you have the traffic already, to make money the goal is to get them to leave via a paid exit to find what they seek. Content is screen real estate that doesn't pay in that context.

You can get your ctr WAY higher by using some really basic optimization techinques

I think you're using ctr in a different sense to how it is normally used with regard to domains (as opposed to marketing). Ctr in a park sense is the ratio of unique visitors who click through to advertisers listings to obtain what they seek.

Park pages with highly relevant links and no "content" should have a higher ctr than a page with content and adsense as there is less to detract the visitor.

Theres also the issues of scale and opportunity cost.

If you have a handful of names with low traffic, then parking is likely not going to be the most productive route - but if you're talking thousands of domains then the time factor is a real issue.

Parking allows for time to be spent on other things, like getting more domains while they are available to acquire, whilst still having a revenue stream.

having the domains then gives the option of future development using them.

make hay while the sun shines.

Originally posted by safesys
Park pages with highly relevant links and no "content" should have a higher ctr than a page with content and adsense as there is less to detract the visitor.

That's rather interesting. The landing page links (hopefully very relevant) are the content in a way. Ironically, the developer gets punished a little by designing a true content site as the content does distract from the ppc ad links ... and may diminish exiting clicks, i.e. revenue.

Originally posted by safesys
Parking allows for time to be spent on other things, like getting more domains while they are available to acquire, whilst still having a revenue stream.

having the domains then gives the option of future development using them.

make hay while the sun shines.

Nicely put.

1. You don't have Sedo robbing 50% of your revenue

This could be true but take in mind that the parking companies could negotiate a better share from goog or ovt for them so the final revenue of the click for the domainer would be near to the one you will get from AdSense. Even, I am pretty sure that with DS you will get higher final revenue share than with AdSense.

3. You can get your ctr WAY higher by using some really basic optimization techinques

What CTR could you get in a content site using your basic optimization techniques?

5%? 10%?

A landing page could get easily 50%, some of my domains are getting 70%, and some people own domains with a CTR close to 90%-100%.

Adsense requires original content.

Sedo is for parked pages, no content.

Adsense is for developed sites.

Your Adsense account will be terminated if you put Adsense on parked sites, period.

You're comparing unrelated services.

What does period mean? Forever?

Originally posted by zxc
What does period mean? Forever?

It means Adsense support will not even answer questions about the subject, it's taboo.

I have such an idea, but there are few reasons that pervented me from doing so (for now).
First, SEDO and other PPC do receive XML feeds from Google. It is not ADSENSE ads. With adsense, I would need to have some content and advertising is an addition to it. I do not have enough traffic yet to be eligible for the same XML FEED service as sedo and others receive from Google.
Second, google never discloses what % do they pay to their publishers, either to adsense publishers or to PPCs. It it is done on case-by-case basis. Even more, I have noted that one and the same domain optimised with the same keyword often shows very different earnings with different google-based PPCs. I bet the reason is that PPCs themselves receive different % from google. I have no problems with catching subdomains and 404 traffic etc, total traffic reported is about the same with different PPCs, showed ads are the same, but earning per click for the same set of ads is very different! I had the worst results with some new-'young' PPC companies and the best results for the same domains with Fabulous 4.0 (if the domain is categorised correctly which is not always the case there). So, for now, I host domains mostly with Fabulous - and for those domains which are not categorised correctly at Fabulous, I use SEDO due to possibility of keyword optimisation with correct keyword. I also use SEDO for domains with international traffic - they perform better for non-English visitors.
Finally, MANY people found that ADSENSE may lock accounts, refuse payments for honest publishers referring to click fraud attemtps etc. I am honest publisher but I prefer not to risk my money with adsense.

Originally posted by JuniperPark
Sedo is for parked pages, no content.

Adsense is for developed sites.

Your Adsense account will be terminated if you put Adsense on parked sites, period.

You're comparing unrelated services.

Yes, I know you can't put Adsense on a parked page.

What I'm talking about is putting up a 1 page website. The content would be just an article from one of the directories (ezinearticles.com, goarticles.com, etc) with 2-3 Adsense blocks built in.

That's perfectably acceptable for Adsense. One method that some people have had success with is driving traffic to these 1 pagers via 5 cent ppc and turning a % of them into $1-3 clicks.

Originally posted by safesys
Its all about efficiency with type-in domain names. if you have the traffic already, to make money the goal is to get them to leave via a paid exit to find what they seek. Content is screen real estate that doesn't pay in that context.



I think you're using ctr in a different sense to how it is normally used with regard to domains (as opposed to marketing). Ctr in a park sense is the ratio of unique visitors who click through to advertisers listings to obtain what they seek.

Park pages with highly relevant links and no "content" should have a higher ctr than a page with content and adsense as there is less to detract the visitor.

We're both using crt in the same context. I just mean it as "click through ratio," which is just clicks/page impressions.

Your last paragraph is what I'm questioning. Do you think that a parked ppc page will pull a better ctr than an article page? I don't know, that's what I'm asking. My Adsense sites usually have ctrs of 5% at the worst to 17-18% at best. But these are also sites that have other stuff to lick on besides Adsense (like more articles), so I'd expect that it would be higher with a 1 page website with 3 adsense blocks.

And I know that you've personally got some sites that pull big time traffic. Have you split tested Adsense vs Sedo? (is it even possible to split test this?)

Originally posted by hollo
What CTR could you get in a content site using your basic optimization techniques?

5%? 10%?

A landing page could get easily 50%, some of my domains are getting 70%, and some people own domains with a CTR close to 90%-100%.

Wow, those are some spectacular ctrs. If you have over 50%, then there's no need to mess with it.

However, whats the avg click payout?

One strategy would be something like this.. and keep in mind that this would only work if the traffic was somewhat targeted. If you're getting a bunch of totally random visitors, then a "catch-all" method like a parked page will probably be better.

But if the avg click price is 25 cents or less, and if your visitors have a general theme that happens to relate to a higher paying keyword, you can optimize your landing page to only show ads for the high paying keyword.

I.e. if you have "voip" traffic, and sedo is only paying you 50 cents per click, you might make more money via Adsense since you'll be pulling clicks in the $1-4 range. Even if your ctr is lower, you'd make more money with this scenario with Adsense.