My good friend Mike Berkens at TheDomains seemed to be in ‘shock and awe‘ mode today, over the rebranding of Buy.com as ‘Rakuten’. A couple of facts: Rakuten exists as a brand since 1999 in Japan, having used the name “Rakuten Ichiba” since 1997. Apparently, Rakuten generated $4.7 billion dollars in revenue in 2011, a [...]

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