Intrinsic value that's never analyzed and often overlooked. Managing the Cost of Site Rebranding- I forgot about this one but has lots to justify the price of a great domain. Bungled "Live" Branding Costs Microsoft Millions Saturday January 27, 2007 12:10PM by Preston Gralla in Opinion Microsoft’s confusing and incomprehensible use of “Live” branding does more than just baffle users —

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