"I was serious when I said I looked it up, and I did see a ton of information on it. Lots of those articles and examples from a Google search are pretty recent, too......not dredging up articles from 10+ years ago.*I liked an excerpt from a 2011 article, "In the last few months, there’s been a clear trend toward truncation and informality in branding*(e.g., Coca-Cola and Coke, Gatorade

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