.TheHartford Becomes The 14th WIthdrawn New gTLD Application
.TheHartford has become the 14th new gTLD application to be withdrawn by the applicant according to ICANN’s Site.
The applicant for the new gTLD was the Hartford Fire Insurance Company who planned to operate the registry on a closed basis to “enhance The Hartford’s web presence by emphasizing The Hartford’s brand, products and services”.
Here is how the insurance company described the purpose of the new gTLD:
‘.The Hartford will be used to “provide Hartford-licensed, appointed and