Originally posted by Ghuzz
www.zales.com

I assume you are talking about thier affiliate program?

http://www.zales.com/corp/index.jsp?..._affiliate_txt

Originally posted by safesys
UK ov : 75 (UK ov count generally correlates to a higher number of visitors than similar US ov's do)...

That's interesting that there's a UK OVT for slimming.com but not US...maybe in the US the term weight loss is more frequently used?

weight loss is still the more common term here in the UK too - for just term lookups here gives:

132018 weight loss
18419 slimming

yet weightloss.com only yields 33

What I think it could be due to is the popularity of something called "slimming world" here ( UK 27411 term ov / 304 for the domain)

Thanks safesys - very interesting.

I think we'd all agree DiamondRings.com is an outstanding generic two word domain. If it were Diamond.com (OVT 1831) the appraisals would all be in the same ballpark (based on traffic). If it were rings.com the appraisals again would be in the same ballpark (based on traffic).

I think sometimes appraising a generic two-word domain can be tricky. Perceptions, and traffic stats tend to muddy the water. Clearly a jeweler could easily afford $100K for this domain. Would they want to? My guess is yes they would. They probably wouldn't be to concerned about traffic since they would have a budget to cover the costs of branding this domain.

Once this domain was branded (think eHarmony.com). I grant you the traffic would be just as high, if not higher than Diamond.com for the simple fact "Diamond Rings are a Girls Best Friend---Go to DiamondRings.com...blah, blah". SO if you were to appraise this domain based soley on multiples of current traffic... You would be shorting selling this domain big time (IMHO of course)

When doing appraisals on generic two-worders I always say look at the industry the domain is in first (Diamonds compared to say Coins) AND is it descriptive (DiamondRings.com compared to CoinCollector.com) because there is always some "group" or "industry leader" that will snap up your domain without so much as looking at traffic stats (if the name is descriptive enough). They would do this for two reasons 1) Make it appear they are industry leaders and 2) Make sure their competitor doesn't buy the domain.


Hope that helps... and oh, I gave up trying to appraise names like this a long time ago. Traffic domains are easy, but generic two-worders are not... hence the reason we have honest appraisals all over the map.

Originally posted by izopod

there is always some "group" or "industry leader" that will snap up your domain without so much as looking at traffic stats (if the name is descriptive enough).

I think if you are assuming that there is enduser buyers around who would always pay more than a domainer might pay that is a longshot.

They would do this for two reasons 1) Make it appear they are industry leaders and 2) Make sure their competitor doesn't buy the domain.

Most enduser buyers of premium names seem to be the more middle and small sized companies from what I can see of it, not the industry leaders.

Originally posted by snoopy
I think if you are assuming that there is enduser buyers around who would always pay more than a domainer might pay that is a longshot.

My assumptions are always based on the quality of the domain. Kind of like the quality of a diamond. If it were WhiteDiamondRings.com one would *really* be going long to say someone would pay $100K for it, especially if there was light traffic associated with it (currently). However, with DiamondRings.com, a generic product name that generates billions of dollars for a particular industry...you'd be safe to assume that someone in that industry would plunk down $100K for it.

HOWEVER, nothing is a guarantee. Investors/End Users are starting to look at "traffic-ability". It does speak to the "fitness" of the domain. So although I or anyone else would "assume" somone in the jewelry industry would pay $100K for the domain, it's not a 100% guarantee, like Diamonds.com would be with huge traffic numbers. It's more like a 95% guarantee, noting that most Diamonds go on rings.

Most enduser buyers of premium names seem to be the more middle and small sized companies from what I can see of it, not the industry leaders.

I would agree. However there is always that industry leader like Proctor and Gamble (think household products) that understands the power of "key word dot com domains".

Would like to pick it up for no more than 100K but give us a deal here guy..how bout I take it off your hands for 10K haha! sweet dealer name

Are you the registrant of this name?

Me? ....of course

Just out of curiosity, how does the click through rate at the targetted lander at TrafficClub compare to the generic DS lander you had up 3 days ago?

The targeted landers always perform much better with my portfolio.

Originally posted by Matt
Are you the registrant of this name?

I was curious of the above as well

This was auctioned today and reported as sold for $162,000.

Originally posted by snoopy
This was auctioned today and reported as sold for $162,000.

interesting thread going back to read through it... looks like you pegged it two years ago ($150K - $200K)... not sure how you were able to factor in the market decline though, ahead of the curve as usual

didn't we have a thread asking which domain people would want more? Malta, SEO, and DiamondRings? i may be imagining that...