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  1. #61
    Join Date
    Sep 2002
    Location
    .com.au
    Posts
    11,053
    Originally posted by carlton
    .US was the highest domain sale in the San Jose auction. That may be a first. Ron's timing not bad.
    That auction was quite possibly the lowest live auction result ever, with 19k total. .US topping that list with a $4000 sale isn't something to cheer about.

    http://www.domainnamenews.com/domain...e-auction/2014
    GamesRoom.com, Possum.com, Arithmetic.com on greatdomains auction, low reserves, priced to sell!

  2. #62
    Join Date
    Jun 2004
    Location
    USA
    Posts
    2,546
    Again, lower turnout for the auction plus name selection overall wasn't too impressive. I believe the contract terms continue to discourage the better name holders from submitting. Building interest in the auction probably needs to start well in advance with some attractive domains in the mix. The .US was one of the more attractive names.

  3. #63
    Join Date
    Dec 2005
    Location
    Arizona
    Posts
    533
    GoDaddy has .US domains priced at $19.99 right now. Is this a Neustar or a .US killer, or both? What a shame Neustar (mis) manages this ccTLD that I used to think had potential.
    namedog - Chasing Good Domains & Keeping a Leg Up on the Competition

  4. #64
    Join Date
    Sep 2003
    Location
    USA Philadelphia, PA
    Posts
    337
    Originally posted by namedog
    GoDaddy has .US domains priced at $19.99 right now. Is this a Neustar or a .US killer, or both? What a shame Neustar (mis) manages this ccTLD that I used to think had potential.
    Inevitability would be based on end-users developing the name space and $19.99 won't be a deterrent for end users. I don't think that GoDaddy or any other registrar has any effect on the growth of an extension because of their pricing. It might hurt domainers holding names in a portfolio, but again, an end user would not blink at $19.99 a year.

  5. #65
    Join Date
    Dec 2005
    Location
    Arizona
    Posts
    533
    I understand that position, but I think GoDaddy has a huge impact on "end-users developing the name space". If Neustar managed .ME would it be even close to what it has done already. Has there ever been a promotion of .biz or .us by Neustar? It seems .biz has all but slipped into oblivion like .cc, and .us (which should be the easiest thing in the United States to promote) is not far behind.
    namedog - Chasing Good Domains & Keeping a Leg Up on the Competition

  6. #66
    Join Date
    Sep 2003
    Location
    USA Philadelphia, PA
    Posts
    337
    I agree that there has been no promotion of dot us but the promotion that has been done for .me, .mobi etc has resulted in domainers creating a market between themselves for very brief periods of time with diminishing returns dreamer after dreamer. I do see dot us domains being promoted by end users to hundreds of thousands of people every day in print publications. That will do far more than what GoDaddy could ever do online.

  7. #67
    Join Date
    Dec 2005
    Location
    Arizona
    Posts
    533
    I just would have liked to have seen this ccTLD marketed to its potential by a true Marketing Company. Neustar is very far from that.

    I have no doubt in my mind that Bob Parsons put .biz and .us as far on the back burner, and raised the prices of both, after losing the contract. Why not?

    The (mis) management by Neustar seems like just one more "rigged" thing in Washington (Department of Commerce and DC-based Neustar). For that, I should not be surprised.

    "Management" of a ccTLD or TLD should come with "Management & Marketing" expectations, not just Management. And this should be spelled out in any contract awarded by the Department of Commerce Director and/or Director of Procurement. They both work for the US taxpayers.

    NOTE: I ran the above in spellcheck, and it kept trying to change "Neustar" to "Neuter".
    Last edited by namedog; 10-04-2008 at 11:37 AM.
    namedog - Chasing Good Domains & Keeping a Leg Up on the Competition

  8. #68
    Join Date
    Jun 2007
    Location
    Ireland
    Posts
    300
    Originally posted by namedog
    I have no doubt in my mind that Bob Parsons put .biz and .us as far on the back burner, and raised the prices of both, after losing the contract. Why not?
    It was probably more of a business decision than a personal one. The growth rate for .biz is slow but steady and it has only just reached the 2 million domains registered market in the last few months. The stats for .biz from 2004 to 2008 and those of the other TLDs are on the site in my sig. Godaddy is built on volume registrations and the volume for .biz is just not there to make it a star performer.

    A .us with Godaddy and Bob Parsons would be a sight to behold. It would really put .us up as a major ccTLD player and probably challenge .uk and .de as a super ccTLD. The problem is that to overcome .com as the default US extension would need a lot of marketing - marketing that only an operation like Bob Parsons and Godaddy is capable of providing. To use business school speak, it needs a brand champion.

    Regards...jmcc
    www.hosterstats.com
    Domain Registration Stats and Historical DNS Database.

  9. #69
    Join Date
    Dec 2005
    Location
    Arizona
    Posts
    533
    jmcc...good stuff
    namedog - Chasing Good Domains & Keeping a Leg Up on the Competition

  10. #70
    Join Date
    Sep 2002
    Location
    Wales (UK)
    Posts
    24,745
    A .us with Godaddy and Bob Parsons would be a sight to behold. It would really put .us up as a major ccTLD player and probably challenge .uk and .de as a super ccTLD. The problem is that to overcome .com as the default US extension would need a lot of marketing - marketing that only an operation like Bob Parsons and Godaddy is capable of providing. To use business school speak, it needs a brand champion.
    I'm genuinely surprised any seasoned domainer believes this is remotely possible.

    uk and .de are where they are because they grew up with the internet from the beginning and gained momentum and traction as a result - they weren't competing with the gravity of established tld's. The usage itself acts as the promotion vehicle.

    even if .us was promoted heavily now, it is not in the same position as those other cctld's were as it has to compete with the truly massive momentum and promotion of .com by its users.
    When using google for counts - use double quotes for usage counts for multiword terms and set "match type" to "exact" for all search volume lookups. Click here for more info

  11. #71
    Join Date
    Dec 2005
    Location
    Arizona
    Posts
    533
    I don't think anything will eclipse the .com, but I think it could be more brandable than a .Net.
    namedog - Chasing Good Domains & Keeping a Leg Up on the Competition

  12. #72
    Join Date
    Jun 2007
    Location
    Ireland
    Posts
    300
    Originally posted by safesys
    I'm genuinely surprised any seasoned domainer believes this is remotely possible.
    It is a possibility rather than a probability. And it is a very long term possibility at that. However without the massive domain tasting of the last few years, .com growth is not as erratic.

    uk and .de are where they are because they grew up with the internet from the beginning and gained momentum and traction as a result - they weren't competing with the gravity of established tld's. The usage itself acts as the promotion vehicle.
    The usage in ccTLDs tends to be far higher than the usage in .com or the other gTLDs. The .uk and .de grew up in parallel with UK and German .com/net/org usage. At a particular point, the number of .uk and .de domains became greater than the number of .com domains associated with those countries. The countries went ccTLD positive. This tipping point seems to happen when countries have a developed broadband infrastructure and good local hosting. The countries tend to use the local ccTLD as the default ccTLD from that point on and usage of gTLDs begins to become less important. As a global TLD, .com has no equal.

    even if .us was promoted heavily now, it is not in the same position as those other cctld's were as it has to compete with the truly massive momentum and promotion of .com by its users.
    The other ccTLDs had to compete with .com but the markets were smaller. Making the .us ccTLD the default US domain would not be easy but it would require very heavy promotion and quite a few years. The .com still has a lot of historical marketshare and this will be difficult to beat. But in this business, it is safer never to say 'never'.

    Regards...jmcc
    www.hosterstats.com
    Domain Registration Stats and Historical DNS Database.

  13. #73
    Join Date
    Nov 2003
    Location
    USA
    Posts
    570
    When it comes to .US we got to ask this question, is it that people just don’t like this extension or is it that they are not aware of it yet and don’t know that it exists as an option. If most people still don’t know about it then things could change in favor of .US within a relatively short period of time once they are made aware of this extension through some kind of a large scale advertising campaign either by NeuStar or by some of the registrars (or even by a .US domainers association). It seems to me that once people find out about .US they have no problem associating their business and websites with this extension, .com might have a huge historical mindshare, but .US has the patriotic and geo specific advantage, which are as important especially to the small businesses that don’t need to have a global presence. Also lets not forget the fact that people can find much better quality keywords in .US that are still within their budget. (Many great keywords are still available, I got MortgageRelief.US just this week)

    IMO



    ___________________________

  14. #74
    Join Date
    Sep 2003
    Location
    USA Philadelphia, PA
    Posts
    337
    Originally posted by oldtimer
    If most people still don’t know about it then things could change in favor of .US within a relatively short period of time once they are made aware of this extension through some kind of a large scale advertising campaign either by NeuStar or by some of the registrars (or even by a .US domainers association).
    What kind of "large scale" do you envision being possible by registrars, Neustar or domainers to reach the masses? Don't get me wrong, the extension is gaining traction and much more than people realize. The two uses promoting the extension in my area that I often refer to are a newspaper called The Bulletin (thebulletin.us) delivered every week to 100,000 homes in plastic sleeves prominently displaying the dot us address while the other is a news paper called the Metro (metro.us) which is a free daily newspaper provided in public transportation systems in Philadelphia, New York and Boston with a daily readership in the hundreds of thousands.

  15. #75
    Join Date
    Nov 2002
    Posts
    14,877
    Originally posted by safesys
    Originally posted by jmcc
    A .us with Godaddy and Bob Parsons would be a sight to behold. It would really put .us up as a major ccTLD player and probably challenge .uk and .de as a super ccTLD. The problem is that to overcome .com as the default US extension would need a lot of marketing - marketing that only an operation like Bob Parsons and Godaddy is capable of providing. To use business school speak, it needs a brand champion.
    I'm genuinely surprised any seasoned domainer believes this is remotely possible.

    uk and .de are where they are because they grew up with the internet from the beginning and gained momentum and traction as a result - they weren't competing with the gravity of established tld's. The usage itself acts as the promotion vehicle.

    even if .us was promoted heavily now, it is not in the same position as those other cctld's were as it has to compete with the truly massive momentum and promotion of .com by its users.
    GoDaddy has acheived, or is about to acheive, monopoly status. No doubt they can have significant effects on individual TLDs. Partnering will a registry could also help dramatically.

    But that's *EXACTLY* what they did with .ME, and yet the result was pretty much inline with every other TLD deployment of a somewhat meaningfull, and generic, TLD.

    It's not about getting the registrations, or even about usage, it's about the registrants in turn *PROMOTING* their registrantions to build the TLD's "brand".

    We also see in the case of DEL.ICIO.US (bad example in this case bu only one I could think of), the TLD had little damaning effect. People embraced the concept and the site grew dramatically. In other words a usefull site with a reasonably memorable and easy to spell domains *DOES WORK*, although you lose a little bit of bleed to other TLDs (who cares if the business is sound and works).

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